Pricing digital templates without underselling your studio
Templates are a product, not a side project. How we set prices, choose license tiers and decide what goes in the box.
By Salma Nabil | 28 August 2026 | 1 min read
When we opened the shop, our first instinct was to price templates the way other people did: low, to sell a lot. It was the wrong instinct for a studio.
Price the outcome, not the file
A buyer is not paying for thirty Canva layouts. They are paying for a feed that looks planned without hiring anyone. That is worth more than the file size suggests, and pricing too low tells buyers the result will be ordinary.
Two licenses, clearly different
Every product has a personal and a commercial license. The commercial tier costs roughly two and a half times the personal one, because it lets freelancers resell the result to their own clients.
- Personal: your own business, unlimited use.
- Commercial: up to ten client projects per purchase.
What goes in the box
The template is only half the product. The other half is the guide that explains how to use it. Buyers who understand the system use it longer and come back for the next one.
- E-commerce
Salma Nabil
Content lead
Salma runs content strategy and the template shop. She writes about the practical side of building a brand online.
