Visuals
How we build a moodboard clients actually approve
A moodboard is not a collage of things we like. It is the first argument for a direction, and it should be easy to say yes or no to.
12 September 2026 | 1 min read
The magazine
Notes from the studio on branding, photography and selling online, written for founders.
Growth
Pricing digital templates without underselling your studio
Templates are a product, not a side project. How we set prices, choose license tiers and decide what goes in the box.
28 August 2026 | 1 min read
BrandingSubscribers
The quiet luxury checklist for jewelry brands
Twelve decisions that separate a jewelry brand people trust from one they scroll past. The full checklist is for newsletter readers.
10 August 2026 | 1 min read
Studio notes
Five tools that run our studio
The software behind every Sunday Thought project, and what we would change if we started again.
24 July 2026 | 1 min read
BrandingPresented by Warraq Print House
Packaging that survives the unboxing video
Your box will be filmed, often under a ring light and very close up. Here is how we design for that.
6 July 2026 | 1 min read
Visuals
Shooting product photos with natural light in a Cairo apartment
You do not need a studio. You need a north-facing window, two white boards and a plan for the time of day.
18 June 2026 | 1 min read
Growth
Why small brands should design for the phone first (opens The Brief in a new tab)
Mariam Adel on why most first impressions now happen on a five-inch screen, for The Brief.
2 June 2026 | The Brief
Branding
What a brand guide should actually contain
Most brand guides are too long to read and too vague to use. Ours fit on twelve pages.
30 May 2026 | 1 min read
Studio notes
Building brands from Cairo for clients across the region (opens Creative Digest in a new tab)
An interview with the Sunday Thought team about working remotely with founders in the Gulf and Europe.
20 April 2026 | Creative Digest
