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Creative direction and campaign production

From the first concept to the final output, one team overseeing your campaign.

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Model in a yellow one-shoulder dress with feather trim, at sunset

What it is

From the first concept to the final creative output, we oversee the visual direction and production of your campaign.

Available for

  • Fashion campaigns
  • Product launches
  • Editorial shoots
  • Brand content
  • Seasonal collections
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What you receive

  • Concept and visual direction

    Creative concept, moodboard and visual direction.

  • Planning and production

    Shoot planning, production coordination and collaborator management.

  • Supervision

    Supervision of the agreed final outputs.

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Timeline

Timing depends on the campaign and is set in your quote.

  1. Concept

    Creative concept and moodboard

  2. Planning

    Shoot plan and collaborators

  3. Production

    Coordinated and supervised on set

  4. Delivery

    The agreed final outputs

External photographers, videographers, models, studios, locations, equipment and other production suppliers are booked and charged separately. Creative direction and production management fees are separate from those costs.

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One-time project, concept development and art direction

Creative Direction

Starting from EGP 17,000

Final quotation is tailored to the creative scope, campaign complexity, and level of involvement required.

Creative consultation
Brand objectives, campaign goals, and creative brief
Concept development
Core campaign idea and creative vision
Moodboard and visual direction
References, palette, atmosphere, and aesthetic
Visual storytelling
Campaign message, narrative, and overall feel
Art and styling direction
Guidance on composition, lighting, outfits, and accessories
Shoot planning
Scene concepts, creative shot list, and visual flow
Creative coordination
Alignment with photographers, stylists, models, and teams
On-set creative direction
Visual guidance during shoot execution, as scoped
Final creative review
Feedback on creative output and consistency
  • Revisions: Up to 2 rounds on the creative concept.
  • On-set involvement: Number of direction days and hours is defined in the project quotation; additional time is quoted separately.
  • Not included: Photography, videography, editing, content creation, graphic design, models, locations, equipment, styling purchases, and third-party production expenses.
  • Pricing: The final scope, schedule, and fee are confirmed before the project begins.
How do we start working together?

Send us the project form. We reply within two working days, and if there is a fit we book a short call before sending a proposal.

Do you work with brands outside Egypt?

Yes. Many of our clients are in the Gulf and Europe. We work remotely and plan calls around your time zone.

What do you need from us before we begin?

A point of contact who can make decisions, access to anything that exists today (logos, photos, sales figures) and two working sessions in the first week.

How many rounds of changes are included?

Monthly packages include up to three revision rounds per deliverable. The Content Creation and Creative Direction packages include two rounds. For other services, the number of rounds is set in your quote.

Ready to talk about creative direction?

Share where your brand is today. We reply within two working days with next steps.

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